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15-03-2010
De Agostini Editore selects WebSystem, the digital division of the 24 ORE Group, to conduct advertising media buying for its web tv, DeAbyday.tv, and for its site Sapere.it

Milan, 15 March 2010De Agostini Editore has selected WebSystem, the digital division of System, 24 ORE Group's advertising agent, to conduct advertising media buying for its web tv www.deabyday.tv and website www.sapere.it .

Digital De Agostini, a business unit of De Agostini Editore, which was created to strengthen and develop De Agostini's presence on digital platforms, has entered into a partnership with 24 ORE Group's WebSystem to conduct media buying, as part of a process to develop its digital offerings.

WebSystem will conduct all of the online media buying for Italy, through standard banner advertising, video, sponsorship activities and managing special projects, for both www.deabyday.tvand www.sapere.it.

De Agostini Group's web tv offers a rich assortment of video content and in-depth analysis whose goal is to provide "how to" features that relate to many aspects of daily life, in clear terms and using a practical and functional approach. DeAbyDay was launched in February 2009, and offers various theme-based channels, currently offering over 400 videos, including: Feel good, a channel dealing with well-being for the body and the mind; Step one, a channel that gives advice on DIY projects for the home and suggestions on hobbies and leisure time; Secret corner, which features curiosities and trends from the hidden side of the city; Baby Kit, an invaluable guide that provides support to new parents; Kiss the cook, a guide for those who consider themselves expert cooks and also for those who lack confidence in the kitchen; Beauty & Style, a channel focussing on beauty and style; Green Life, with tips and ideas for living ecologically, and the latest channel, Say Cheers!, which is dedicated to special occasions that call for celebration, like Christmas.

Sapere.it is a portal created in 2001 dedicated to knowledge, offering content and unique tools that satisfy the need to know in a simple and direct way. The site offers the most comprehensive up-to-date web-based encyclopaedia in the Italian language, which is full of links and multimedia content. From the beginning it has been a reference point for the family and especially for school children; it is a true "network within a network" for disseminating knowledge and awareness. Sapere.it will soon be online after undergoing a facelift with respect to both design and content, making it even more valuable and functional.

“We are very satisfied to have a partner working alongside us that has proven expertise and a solid network like 24 ORE Group's WebSystem. At a time when De Agostini Editore is focusing specifically on developing its own content on the Internet, to be working with this new partner on media buying will be sure to give impetus to our digital activities”, stated Pierfrancesco Gherardi, Managing Director of Digital De Agostini.

Luca Paglicci, manager of WebSystem, remarked: “We also feel that the agreement with De Agostini is very significant. First of all, because of the brand that De Agostini has always represented in the communications market, which is synonymous with quality and reliability of the content, which goes perfectly with a quality network that the sites operated by WebSystem represent. Moreover, at a time when the online advertising market is moving increasingly towards the use of multimedia features, including for media buying, taking on a web tv project like deabyday.tv gives us an opportunity to offer our advertisers a greater ability to create complex communication projects, thanks to the support that the De Agostini production facilities are able to provide for the design and production of videos to address our clients' specific needs".


 

De Agostini Editore
De Agostini Editore, wholly owned by De Agostini S.p.A., is a multinational Italian leader in the creation of content, products and services, operating in 30 countries and publishing in 13 languages. De Agostini Editore is responsible for the coordination and strategic management, in Italy and throughout the world, of all of the operations of the De Agostini Group in the publishing sector.Its activities are organised by business line: Partworks, Direct Marketing, General Reference, Books and Cartography, School Texts, Digital De Agostini (Internet, digital television and mobile telephony).

WebSystem
Created in 1996, this digital division of System, the 24 ORE Group's advertising agent, has become over the years one of the largest online advertising agencies in the Italian marketplace, with its own sales force dedicated to new media operating throughout the country.By employing a strategic approach involving continuous expansion in terms of targets, WebSystem currently represents the most comprehensive network of news and information sites, including major entertainment, sports and lifestyle sites, allowing it to offer online planning focussing on high quality targets.

 

For further information, please contact:
Elena Dalle Rive  
De Agostini S.p.A. Press Office 
Tel.: + 39 02 62499592  
Mobile: 335 7835912 
e-mail: elena.dallerive@deagostini.it


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